"A frog keeps ambient temperature. Increase the temperature and it will stay in the pot until it dies. Just like many companies will do without a smart focus on sustainability as source for increased income, profit and competitiveness."
| Nicolai S. Løvdal
Nicolai is a leading business-sustainability entrepreneur, consultant and associate professor.
He brings extensive experience pertaining to innovation management, technology based entrepreneurship, and internationalization strategies. Worked dedicated on the cross-section of sustainability and business development for 15 years. Experience from startups, multinationals and national public institutions.
PhD in International entrepreneurship and cleantech, Associated professor at Centre for Entrepreneurship, UiO; University of Oslo.
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| Arild Aspelund
Arild is a leading researcher on the nexus sustainablility and competitive advantage.
He is the institute's coordinator of the strategic research initiatives on "sustainability", and the director of the executive master program Master of Technology Management (MTM), offered in collaboration with Norwegian School of Economics and leading international universities.
PhD, Professor in International Marketing (Industrial Economics and Technology Management) at NTNU; the Norwegian University of Science and Technology.
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